El Cajon Boulevard and 30th Street, now being coined ‘The West End' is filling in quite nicely. Over the past year alone, the Media Arts Center and Tiger! Tiger! opened, and then, just in the last month, we're seeing a brand new café, the Coffee & Tea Collective, and well as The Homebrewer, a brewing supply store. With so many great neighborhood serving businesses in one place, the El Cajon Boulevard BIA, in partnership with member businesses are kicking off ‘Boulevard Nights', an evening to showcase local artists, filmmakers, a home brewing competition and a good old neighborhood block party.